Currently, based on testing, the most important of all ranking factors used by google is diversity of factors used. No one or group of factors have as much an impact as does using many factors on a given page.
one of major factor is your content others factors are also valuable but in minority, like in 2022 page speed is causing major factor in ranking SERP. click over here you can explore major things
The list is too long. I am pointing here some significant factors:
Do proper keyword research
Write a unique and appealing content
Optimize your website for core web vitals
Build authoritative backlinks
Be active on your social profiles