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What are some micro-projects that you've developed to drive traffic to your primary project?
For example, we have two apps:
1. Micro Fitness: https://justfitness.io/
2. Micro Nutrition
We created Gym Tools: https://gymtools.io/ in order to drive traffic to our main projects. So far the reception has been great! We're looking to add a newsletter form at the bottom to gather qualified leads. And also expanding GymTools to not only have a plate calculator, but also protein, macro, etc tools.
I'm curious what mini-SaaS and other mini-projects you've created to do the same :)
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Himanshu Jain
The types of business is different and though we work with tech industry but mainly for recruitment of tech talent.
Our main company is ReachExt K.K. (https://www.reachext.co.jp/), which has grown substantially since it's founding three years back. one year back we decided to go for the approach you mentioned - to have another website solely for the purpose of driving more traffic for the main business.
However, on the mid-way, we thought that it would be better if it can serve two purposes - and while driving any traffic, it can also become an independent business. We launched https://www.employmentjapan.com/... 4 months back to serve both these purposes.
Funny, how things can change directions for greater benefits.
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I created thelevleups.com to curate and analyze modern business news. A lot of the subscribers were friends of mine in tech. As they faced layoffs, I created a form and send resume reviews (loom videos) to the ones who filled it out.
I then turned it into resume.thelevelups.com to help more people land an interview. Interesting experiment / micro-project.
It's brought decent traffic. Subscribers from that traffic are awesome though - the most engaged group for sure!
Got a few more planned. This is is just one example that really hit home with a sub-set of my subscribers.
Good question! Following other answers.