Want the #1 product of the day? You're doing something wrong.

Product Hunt offers you a great opportunity to put your product in front of thousands of users. This is a great way to see if you built "something people want". But launching on PH It's *not* a good marketing strategy. If your goal is to get the #1 spot it's most likely for social proof, or to have an explosive growth of your users. I'd argue that you should not aim for either of these goals. - Social proof is easier to acquire and has a stronger effect if your users love your product through reviews/testimonials on G2 and other review aggregators. - Explosive growth is not acquired via PH but rather through repeatable, scalable marketing and growth strategies and word of mouth (believe it or not). If you observe top PH launches for the past year, many of them went nowhere, and a few of them outright shut down. So what should be a successful Product Hunt launch? I think the best launch is a launch that results in you having at least 15 people that use your product and love it. These passionate users will fuel your future organic and strategic growth. Otherwise, PH may drive traffic to your site for a few days if you get the #1 spot, but it's going to go right back to where it was if you have low retention (which happens if you build something no one wants 😀).