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Nick from FirstHR

Twitter or LinkedIn - best social for a startup?

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Which social networks are most important for a startup? Share your thoughts!

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Nathan May
I run a newsletter where we break down how creators grow on social media and for the folks cross-posting on LinkedIn/Twitter it usually started as Twitter. Unless you're REALLY high ticket enterprise. But closing $1-3k+ deals via Twitter is very doable. LinkedIn is usually where I see Twitter people go second but most of the value (e.g., people coming to you with deals, being able to bring that audience to the startup you're working on, etc.) is stronger on Twitter. LinkedIn doesn't make it very easy to have 1:1 interactions in the way that Twitter does because LinkedIn has a lot of in-mail limitations. It's also easy to beak into "communities" (e.g., any niche like Ecomm, Newsletters, VC investors, etc.) on Twitter - its algo rewards useful replies and so if you're consistently replying to someone's tweets, they know who you are (roughly), and intros become easier. That said, cross-posting is extremely easy between the two. There are huge creators like Justin Welsh to cross-post identical content between both. I would say write for Twitter, then cross-post on LinkedIn.
LinkedIn best for b2b startup
Nick from FirstHR
@alex_egorov Agree! For the Enterprise B2B, definitely yes, for medium and small businesses, Twitter works well too.
Neel Patel
Hang out where your (potential) customers are. For me, both would be required. But it largely depends.
Roman Gordy
Twitter is like an ad on the bus. Linkedin is like an ad sticker inside the bus. It may be of the same topic, but needs different tricks to break the blindness.
Darya Antonyuk
We're only starting our journey, and decided to give both Twitter and Linkedin a try and see what works best for our no-code email builder. It's B2B, but mostly for SMB and Freelancers, so both platforms seem necessary
Dmitriy Pegov
Linkedin Enterprise B2B, Twitter B2C and SMB.
Relja Denic
Linkedin for B2B is so powerful. You can use it for inbound and outbound. We built our start up just from linkedin outbound.
Vinnie Tran
@relja_denic so curious what is your business about and how you use Linkedln for B2B?
Relja Denic
@vinnie_tran We're a cold outreach software that combines LinkedIn and email into sequences that can think for you essentialy. We started with linkedin, connecting every day and sending follow up message. 1 month process where a lead replies sooner or later
Anjanay Saxena
LinkedIn for B2B. Twitter for products that depend on fast and raw news(and for shit posting)
Yavuz Tunc Emran
Both have merits for startups, LinkedIn for professional networking and B2B connections; Twitter for broad audience engagement and brand visibility.
sumit sharma
I prefer Linkedin, Specially for messaging feature
Ghost Kitty
Comment Deleted
Paul Richardson
Go to where your customers are.
Elena Tsemirava
It depends on your product and target persona. But LinkedIn is a better choice for a B2B.
Neha
I will go with LInked In
Matthew
I'm having lots of success with LinkedIn B2B
Mounir Nejjai
depends on your product... for a B2B SAAS aimed at Enterprise companies, Linkedin seems best.
Sandra Djajic
As many people here already mentioned, it does depend on your audience and business model. But when it comes to certain things in your start up journey like PH launch, it's crucial to stick to versatile approach and develop various social media to create broad communities and increase visibility. At least that's what we are doing with Klu.so and does produce good results💪
Salar Davari
I won't ever choose one and put the other aside. HUGE market segments can be found in both, and for a startup, it's vital to use the full potential of your social reach. Skip Twitter and the public will probably never hear of you. Skip LinkedIn and large businesses and investor will find it hard to take you seriously!
Daniela Uemura
I my opinion, it really depends on your goals and your target audience. Let's say you want a place to really talk to your audience, where they share they real feeling and concerns about your product or the context in which your product is placed. That place most likely isn't Linkedin.