I think it depends. For vertical markets, probably yes, in an approach to win more costumers. About this topic, I recomend this article by tidemark: https://www.tidemarkcap.com/vskp...
At Dokin we do a lot of integrations because we are a data connector. We let users gather all of their data from business apps like HubSpot, Salesforce, Airtable, Notion, SQL bases, Google ads and much more, to a central platform, without need for code knowledge.
We use the API of each App to call this data.