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Tips for engaging with recently signed up users
Hi PH Community,
Our product, Chaturji, launched this week and scored the product of the day award. We are seeing a good number of sign-ups and usage.
I'm looking for your advice on continuing to engage with these users. What are your recommendations to promote repeat product use with recently signed-up users?
Are email drip campaigns the only tool? If so, what content engages the users? Alternatively what other strategies have succeeded for you?
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Anand Shah
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You could experiment with the following Email Flow -
1. Email 1 - Welcome to the product, upcoming features, news etc.
2. Email 2 - Introduction / Guide to your product (all the documentation links)
3. Email 3 - Ask them if they love the product, get the feedback with a survey form, ask them to review you on G2 or tweet about you to get 20% OFF or some other incentive.
4. Email 4 - Share success stories or testimonials from other users who have benefited significantly from the full version of your product.
@anand_shah11 Congrats on the launch and making product of the day, awesome stuff!
Not something I have done myself but I have seen products embed personalised greetings and offers in the home/landing pages for specific users. I suppose the idea is that if the user feels like their experience is being customised (and customisable) then that can boost engagement.