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@auri_mgg It is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website
Yeah it's definitely worth it. Helps you to retarget users and also create a lookalike audience. Your campaigns will perform better.
We believe that Facebook pixels are definitely worth it because not only are they a great way to track your campaign, but the pixel also tracks everything that happens on your website. It's definitely a good investment for any business owner.
Zefi.ai