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The next big social media app
I believe there is a quiet race happening behind the scenes right now for the next social media app. I would love to see something fresh come to market, especially a true LinkedIn competitor.
I'm curious; what you would like to see from an emerging, modern social brand?
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David Rodgers
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That's a tough question. I don't really know what I can expect to see dethroning the main social media apps we know and use now. And I don't know what we/I need more than what we/I already have
@rubenwolff Great thoughts. I definitely believe it's an uphill battle to build a true competitor to the current giants, but could also see a need for niche social media applications emerging; for example, I consider LinkedIn to be an atrocious platform from a usability, consumer friendliness, and intuitive design standpoint, and believe a social option for enterprise and professional circles (outside of Workplace and LinkedIn) could still be built with a potential for market dominance.
Your thought about "what else would I need?" is really important to consider . . . really makes you wonder about how intuitive the next phase of emerging tech needs to be to capture consumer attention and generate demand!
@evst I 100% agree with your views on LinkedIn. Not every Western country use LinkedIn as much as we do in the UK or the US, but I believe there can be better alternatives.
something that is less addictive by design ?? but I'm not sure if that makes sense while talking about social media.
@shekhar_chandra True. Everyone wants you to be linked into their site. But a new version of Linkedin? That's something I'm excited to see.
@shekhar_chandra Great perspective. I do agree that building an entire business off of someone's ability to be addicted to a product isn't exactly a moral or ethical practice . . . what do you consider to be a balance between a product that still drives engagement, but is less addictive by design? My thought would be a model based on a monthly subscription amount, so there is less incentive to monetize a person's interests due to the MRR coming into the company.
@evst I think moderation of communities and ability to form niche groups creates a balanced environment. People can share thoughts freely without spending too much time. Also they remain engaged enough with the application to sustain its business model. Reddit is a great example, at least some parts of it, like AskHistorians is one with heavy moderation but quality content. Reddit as a whole may not be a great example.
@rosssaris That would be very interesting! I believe voice is the way of the future... Clubhouse might not be the solution, but there is definitely a market for a voice-forward platform.
Big social media app is now these days are two. Facebook and Linkedin
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