The biggest danger a company can face?

Brand image, cash flow problems, intense competition, etc. For me, reputation is a key element: What can you do about it? Take care of your branding in 7 steps: - Build a Brand asset - Create a powerful brand arsenal - Develop a coherent visual identity - Communicate with authenticity and transparency - Actively engage with your audience through high value-added content - Monitor and respond to online comments - Rely on strong values that require taking a stand A company's image is not something to be neglected, or you'll be sending that same image back to your customers. What do you think?