Hey Product Hunt Community ❤️
Recently I had a guest article in Starter Story, where I shared a launch system that helped to get the first $ online without any budget.
It might be interesting for PH community, too. Also, there's an opportunity for a discussion. So, I'm sharing the key steps and thoughts.
Feel free to ask any questions!
1. Find problems people dream of solving.
The most common mistake is to start with ideas, not with problems. Hard truth: if a product doesn’t solve any problem, users don’t need it. Generate problems -> Prioritize Problems -> Generate Solutions -> Prioritize Solutions.
2. Understand everything about your target audience and competitors.
It’s time for market research. Skip this step if you want to spend months building a product nobody needs. Here’re 2 musts: analyze your target audience and your competitors.
3. Create a positioning that sells.
Positioning is the most important part of your marketing. It influences all your future marketing activities. So, define your positioning based on the research from step 2.
4. Tell people about your idea.
Before you build, test the demand. Even proper marketing research can lead to wrong conclusions. Testing the demand will be the final proof (Wait List or Early Bird).
5. Warm up your audience.
Finally, there’s a green light to build the product. But don’t forget to warm up your audience with expert content. Overwise, they won’t be ready to buy.
6. Leverage user feedback to supercharge your launch.
You built a product and made a landing page. Time to launch? Not yet. And here’s why. You need to make sure that your product and landing page are ready for the big launch. Time to do beta tests.
7. Make some noise by launching your product everywhere.
Product Hunt (the most powerful 👑), Beta-List, Indie Hackers, AppSumo, Notion Everything, and others.
8. Grow your product to get new sales every day.
The launch will boost website visitors, but it will last for one week. So, don’t forget to move further to create consistent cash flow. You can focus on getting more visitors or improving the offer.
Full article:
https://www.starterstory.com/blo...