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Storytelling a SaaS Product..? 🤔
What comes to mind when you think of storytelling? 📖
- Starting from the middle of the subject?
- To compare?
- Contrasting opinions?
...
Of course, there are many things that can be added. What are your suggestions?
Let's discuss. 👇🏻
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I love how Webflow turorials tell a story and don't just represent the product. I think this type of storytelling really connects with users
@tugraavci https://youtu.be/Ojiv9Smi4XE this is one example of their ad, their tutorials are good too. Funny & they tell a story
@elly_cho Is that just enough for you? What do you think of the target persona?
Starting from the middle of the subject is a good way as you mentioned. The story can start with action.
I believe storytelling is key to engaging our audience. When we think of storytelling, we focus on capturing attention from the start, using comparisons or contrasting opinions to create a memorable narrative. I always experimenting with new techniques to build connections with our audience, and I am curious to hear what approaches others find effective.
Start with the problem.
Introduce the SaaS product as the hero.
Highlight benefits and use customer success stories.
Emphasize the unique value proposition.
End with a call to action.
A compelling story can create an emotional connection and inspire engagement with your SaaS product.
Roketfy