We always had so much luck using Reddit for early-stage growth, mention monitoring and even market/comp research so it's crazy to me how underrated it still is.
Guess there are 2 main reasons:
1. You have to find relevant subreddits, threads and comments and it takes a lot of work and time.
Fortunately, there are tools such as Surfkey.io (by
@johancutych) that help you keep track of those through simple keyword alerts.
2. You need to find the grey area between blending in as another Redditor and plugging your tool. And that grey area is slightly different for each subreddit.
It's not rocket science though. As long as you only engage in relevant conversations and actually try to be helpful, you can get away with plugging your solution where it makes sense. We barely get downvoted, deleted or banned.
Are you using Reddit? Why not?