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Reaching out to college students
Hey all, I'm Karan and I'm the founder of theDIYtrip, a travel planning startup.
We are looking to market our product to college students to try out our product. I have a good sense of how I want to approach the marketing campaign. The part I'm struggling with is how to figure out the audience and how to reach them - I tried FB groups, subreddits, but couldn't find anything relevant to help me as to where to actually find the right audience.
Any pointers would be helpful!
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Twinkle shah
If you're looking to reach out to college students, instant messaging apps can be a great way to connect with them. Here are six of the most popular instant messaging apps that college students love:
https://www.troopmessenger.com/b...
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Would depend on which countries you are targeting
1. There are marketing agencies that work on campuses for promotions
2. You could directly approach students in large campuses to recruit others for you
3. There are many facebook groups of students
Have you tried the student internships/campus ambassador route? That could be a good way to get the attention of students...
Now students are very spoiled by various projects. If your project does not look like this, then this may not be of interest. After all, most just want to get help or make their life easier in college.
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