A few weeks ago I posted a list of 11 product management resources relevant for pre-Product-Market Fit startups:
https://www.producthunt.com/disc...
Received lots of great feedback a recommendations so decided to do a part 2. Here you go!
Reading the wrong resources on product will kill your startup.
When you're a product person at a pre-Product-Market Fit startup, time is your most limited resource.
Wasting that time on reading and applying the wrong product method is suicide.
Here are 8 extra game changing product books for pre-PMF startups!
đș 1. Prepare for the entrepreneurial journey: âThe Messy Middleâ (Scott Belsky)
This book tells you the reality of a startup pre-PMF. Getting discouraged and tired, or burning out before getting results is a real risk!
𧰠2. Build a pretotype - âThe Right Itâ (Alberto Savoia)
A prototype serves to prove that you can turn an idea into a product.
A pretotype serves to check if the product idea makes market and/or economic sense in the first place. It serves to do a reality check of your assumptions.
It comes with examples such as Youtube or Mechanical Turk.
𧱠3. Be clear with the problem you solve: âClayton Christensen on job to be done (JTBD)â (Youtube)
JTBD explains how humans âhireâ solutions to solve their problems (the âjobâ). Itâs an amazing framework to frame and focus on a problem until you nail it.
It helps making sure you donât fall in love with your solution, but the problem instead.
đ 4. Keep meeting customers: âContinuous Discovery Habitsâ (Teresa Torres)
In early stage, product people often end up not talking to users because they lack of time.
This book shows you how to collect users feedback on auto-pilot, and make them compound.
đ€Ż 5. Uncover insight: âInterviewing Usersâ chapter 4 (Steve Portigal)
This book teaches how to conduct user research study.
It shares methods that enhance your interviews, including artefacts uncover insights.
âïž 6. Design innovative solutions: âWell Designedâ (Jon Kolko)
Great companies build innovative solutions to existing problems thanks to Design Thinking.
This book teaches the basics and how to bring it into Product Management.
đ 7. Product marketing 101 - âThe 1-Page Marketing Planâ Chapter 1 & 2 (Allan Dib)
Selecting your target market ensures your marketing message resonates better.
Crafting a compelling message will grabs the attention of that target market.
These are the basis of marketing that any product person should know.
đ„ 8. Hard work matter - âBuildâ (Tony Fadell)
Humans learn through productive struggle.
You can get guidance and advice. You can choose a path by following someone elseâs example. But you wonât really learn until you start walking down that path yourself and seeing where it takes you.
Any resource I'm missing? Please drop them in comments =)
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