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Pablo Roig

Product-led-growth or Founder-led-growth for B2B startups?

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It is very difficult to grow a community if you are B2B, you can leverage on product or on your personal brand. Both have their advantages and disadvantages, which one do you think is more useful?

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Tom Bruining
I've been working on building my personal brand over on LinkedIn for the past year and a half (having never really done it). One understates benefit to a personal brand is that the clients you find through your profile eventually turn into really strong proponents of your business. While you can achieve that at a brand/company level, it's a lot trickier without the human connection. LinkedIn in particular is quite bad for building a company brand, so it's the path of least resistance.
Pablo Roig
@tom_bruining Totally we have try to build brand as a company in Linkedin, and the results are limited. Now, we are trying in X, while we continue to work on linkedin with out personal brands.
Arthur Leclercq
indeed, it is quite hard to build a community in B2B market. I prefer to focus on product promotion either than personal branding, because personal branding is I feel really tricky and can rapidly fall into "fake posts", which will harm you personal branding. To me, fake posts are those without real value, hypocritical posts made just to stay active without adding any meaningful contribution. This, in my opinion, represents a significant portion of the posts on professional social networks like LinkedIn.
Pablo Roig
@arthur_leclercq totally, also “fake post” leads to “fake community”. Because you can create a big audience, but it not useful if you can convert later.
Nikita
@arthur_leclercq Totally agree with your comment, could it also be a bit the trap in which sometimes we fall on PH? For me, I'm trying to create a real audience, and I've been contacted a lot by people from this platform randomly. I think I have something really cool, but how do you get noticed in a sea of "fake" posts. In my case, I'm even B2C2B, is that common? I wonder how successful can that be but I'll keep you posted. It's wingtap, you can find it here for launching soon, I'd be happy to get your opinion.
Julian Wong
@arthur_leclercq I second this, its quite often what we see around on LinkedIn or even on here, we just want a real community
Gurkaran Singh
It's like choosing between rocket fuel or a magic wand: Product-led-growth for B2B startups fuels scale, but Founder-led-growth sprinkles that personal touch! So, which path will you wave your wand on? 🚀✨
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