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Pricing with a Freemium Model. Thoughts?
Hey Product hunt founders I'm Adam, Co-Founder of Provineer, the new "Save" button tool that saves, stores and protects anything a creative makes before they share, sell or post it online. (We're on upcoming projects so if you like it give us a follow!)
We are launching a freemium + paid premium plan(s) and wanted to see how others have done with this model? We think this is key for creative community adoption especially given the rise of Figma and Canva, both built on this model and successfully pivoting users from Adobe.
Love to hear your thoughts / opinions / experience and happy to answer any questions!
Thanks
Adam
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Lucy Heskins
Hey Adam! I was in a similar predicament a while ago. I like the concept of freemium because it opens up the funnel and you can record a ton of data, but I found that when digging into who our audience truly was, the market was much smaller and the numbers wouldn't stack up. In this case, usage-based seemed to work better - it still allowed the user to check out the premium features, but we identified upgrade options. Still early days, but thought I'd fly the flag for usage-based acquisition models :)
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I'm a big fan of the model. It allows your users to build a dependency on your product and works especially well in creative communities. If you can remove headaches for people you will have high conversions from free plans to paid plans.
@oscar_wehbe Thanks for the feedback Oscar, this is exactly what we are aiming for so it's good to hear that this is a positive way forward.
@adam_andrascik Thanks Adam! Much appreciated. I can get you on the closed beta if you like. Just let me know.
@siddhartha_dange Ahh that's an interesting idea, I hadn't thought of a partial access tool, will work around this as well, thank you Siddhartha!
I'm all in for this model. Right now, I'm running a 14-day free trial with full functionality. But after thinking more about it, a freemium model would fit more. People get time to get invested in your product, and when they hit a limit, then they're almost forced to upgrade.
Good luck with it 🚀
@phillipstemann Thanks for the feedback Phillip, we were also looking at a trial period but it seemed to really keep traction onsite a freemium model is probably going to be our plan structure. And good luck as well on your site!