Outbound can work well for B2B products, but most people don't take the time and care to craft messaging that starts with building a relationship. I also think outbound can work if your strategy is to engage thought leaders/tastemakers that intro you to their larger audience.
I prefer inbound and Product Led Growth - but I have to respect that everyone around me prefers outbound and it's working really well - I always wonder: who clicks on ads?
I like to think that there is no inbound vs. outbound. It's all a go-to-market motion that includes branding/demand generation, and prospecting/demand capture.
Replies
Altern
Wannabe Stark
Huudle AI Project Assistant