Organic vs paid traffic?

It needs to be both. If you’re website and landing pages don’t work then your paid campaigns wouldn’t perform as you expect. So things first have a great website with best principles then do segmentation of campaigns through market, persona, language and type (display, search, etc)

We are doing a combination of both, but with a bigger focus on organic traffic, as it's more consistent.

For us it's a combination of both

Well, organic traffic is like planting seeds in a garden and watching them grow naturally, while paid traffic is more like ordering a pizza - quick, convenient, but you might need to pay for each slice. Personally, I enjoy nurturing organic traffic like I enjoy debugging code - it's a challenging yet rewarding process!

For me, organic is lasting and more consistent.