Let's suppose you have a company that makes 10 products. Each product is not that different from the others, they use almost the same technology to accomplish similar tasks. Would you name each product differently and give an identity to each product or would you keep it simple?
Example:
Dishwasher 1.1
Dishwasher 1.1 super
Dishwasher 1.3
Dishwasher 2.1
etc
or
Betty the washer
I-wash
Givemedishes
Obama-dishes-care
(sorry, I have no imagination)