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Ghost Kitty

LinkedIn vs X (Twitter)? What works best for you?

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I have been using LinkedIn for 4 years (33K followers). Last year, I started using Twitter (3K followers). All inbound. What works best depends on your product and your audience. LinkedIn is the best for B2B. Twitter is the best for building in public B2C, and it works for cheap B2B, too. For my service business, LinkedIn works better. But my clients like that I use Twitter, too. For selling digital products, both platforms work well. Share your experience, please :) If we're not connected: My LinkedIn: https://www.linkedin.com/in/olen... My Twitter: https://twitter.com/olenabomko

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Julian Wong
how do you use linkedin for your business?
Aden Will
I like X more then linkedin.
Pablo Roig
@aden_will us too, any tips?
Sree
LinkedIn works best for me (B2B), but recently I started to delve into X. Building a following on X can certainly help with your reputation and show you have a good public image.
TheBigK
It's been just about 2 months on Twitter and ~1 week of being active on LinkedIn. The #buildinpublic seems to work really great on Twitter and I'm experimenting with different types of content on LinkedIn. I am planning to start building my business on LinkedIn.
Vaibhav
LinkedIn was working well for me initially but then the engagement there just dropped. With X, I have love-hate relationship now :/
Alex Bender
LinkedIn for networking, X for updates))))
Julien Crepieux
Hi Olena, Thanks for sharing! Having developed APIs for both LinkedIn and Twitter, I’ve observed that LinkedIn consistently delivers better results for professional use cases, especially in data management and outreach. Many of our clients find LinkedIn’s API essential for automating workflows and efficiently managing professional contacts, leading to more impactful B2B engagements. Best,
Emily Willis
Launching soon!
Hi Olena! Our users are both B2C & B2B but predominantly B2B. LinkedIn is definitely where it's at for our community.
Daniel Burns
I've tried both LinkedIn and X for a B2B, but LinkedIn works much better for me as well.
Kate Ramakaieva
I love LinkedIn for many years already, recently I finally go the answer from the lead I contacted 7 years ago 😁
Julia Engelsmann
For me LinkedIn, but maybe because Twitter is not so common in general in Germany
Selina Danny
As a 9 to 5 job holder linkedin works for me.
Stefan Bader
LinkedIn works great as we're focusing on B2B and for building a network!
Islam Akramov
LinkedIn works best for me. I think it helps to create more professional community who really interested in your product/process.
Huxley Jay
LinkedIn! People are serious to a matter and we know how to wish and comment in LinkedIn. I also use Twitter, now X, as to repost memes again and again.
Philippe Denier
I never really got the hang of X. LinkedIn works well for B2B, especially as I'm selling SalesTech.
Claire Wiley
LinkedIn probably has better and higher engagement but x is more fun... :)
QING LI
Great insights, Olena! I've also been using LinkedIn and Twitter for some time and have observed similar trends. LinkedIn is indeed fantastic for B2B, providing a professional network that is hard to match. Twitter, on the other hand, is excellent for building a public B2C presence and can be effective for lower-cost B2B strategies as well. One challenge I've encountered with Twitter is converting engagement into actual leads or sales. While it does a great job at increasing exposure and reaching a broader audience, turning that visibility into tangible results can be quite tricky. Any tips or strategies on improving conversion rates on Twitter would be greatly appreciated!
Jenny
Linkedin works best for me!
Nitish Kumar
@olenabomko LinkedIn works best be it in terms of connecting to people or promoting your product.