It's been one year since we launched our first product on Product Hunt π
Recently we launched our 10th product there - Free Virtual CMO for Solopreneurs (
http://founderpal.ai/virtual-cmo).
My 3 learnings from the recent launch:
1. Launching on Product Hunt successfully = getting A LOT of shoutouts in the newsletters π
We got #4 Product of the Day and 1300+ website visitors from Product Hunt.
On the following day, we got 3100+ visitors from AI newsletters.
I recommend investing time in your Product Hunt launch so that you don't need to search for newsletters and pay for featuring your tool there.
2. Email list >>> Twitter followers π¦
My launch tweet got only 37 clicks. I was not active on Twitter in the past week, so the engagements were pretty dead (But I'm back!).
We also sent an email about the launch to ~4500 users. From this email, we got 349 clicks on the Product Hunt launch page.
So, 15K Twitter followers resulted in 37 clicks, while 4.5K email subscribers resulted in 349 clicks.
You can't control Twitter algorithms, but you can control your email list.
3. Add MORE value while spreading the word about your launch π§
My launch post was #1 on Indie Hackers for 2 days (it's still on top with around 1K views). Of course, the main reason is that the product is built for this audience.
But it's not the only way to be on top. Instead of posting "I launched on Product Hunt, please support me", you can share tips and learnings you got from coming up with your idea to launching a product.
"Give, give, give, ask" rule always works.
P.S. Product Hunt is still the best platform to launch your product π§‘