Don't think of a launch as an event, but rather as a process. It is important to consider the fact that you won't reach everybody at the same time, and that individuality plays an important role in reaching people in today's day and age.
This is the standard action plan I recommend: https://docs.google.com/spreadsh...
One week to lunch, having a hunter would be nice otherwise focus on preparing a nice demo video to include on the launch.
Prospective customers have existing habits that they prefer to change to your product, so one must present a compelling case for them to change their ways.
It is a mistake to equate the launch of a product or service with the moment it is first released. In today's fast-paced world, such a model is outdated, as consumers are often bombarded with information from several channels at once.
You have to take into account that the prospect you are trying to sell your goods or services to already has something they use now instead of your product.
Prospective customers have existing habits that they prefer to change to your product, so one must present a compelling case for them to change their ways.
Shepherd