Subscribe
Sign in
Is your primary traffic driver paid or organic?
Hi founders! Marketing and traffic generation is hard and expensive. I am interested in finding out how everyone is approaching this problem. I do a mix of paid and free traffic.
We run ads and also create a lot of content in multiple places.
What's your primary driver? Which strategy is working best for you? Care to share?
61
Replies
Best
Liam thompson
Oh Yess!!! Primary must be from organic source is what i believe
Report
Share
In terms of conversion rate, our organic traffic offers much better conversion. We haven't really invested a lot into our ads budget so both the scale and the conversion rate for that traffic are lower.
@hungnguyenkhac7 That's great! What's the primary organic traffic source? Your blog?
@cyriljeet When we enter a user space, either in Vietnam or the US, we identify key social groups to establish a presence. Each market is different, in Vietnam, it is the Facebook community, while in the US it is LinkedIn and Twitter.
Also, what is your opinion on getting initial traction for a young startup? Is it ad campaigns or word of mouth marketing?
@kaustumbh7 Word of mouth is so hard to get. It's very slow. If you have a budget, then I'd say definitely pay for ads.
@cyriljeet Got it.
What would be a good budget to get your 1st 5,000 cutomers?
Or does the CAC vary greatly depending on the industry?
@kaustumbh7 1st 5000? Wow.. that's a big number. Do you mean trials? A lot depends on what you are selling and your price point
@cyriljeet I mean getting 1st 5,000 people to try your product. For an App it might mean downloads, for a website it might mean signups, etc.
Currently just focusing on orgainc traffic through-
1. SEO
2. Content Generation
as Ads are very expensive!
@kaustumbh7 That's amazing! Did you build an in house team for content? Want to share your blog?
@cyriljeet We don't have a content team as such. We use AI tools to write blogs on our shortlisted topics by giving them a detail description of what needs to be written including the major points, keywords we want to include for SEO, style of content, tone of writing basically, prompt engineer it and then tweak it and finally publish 🚀
For Twitter and LinkedIn we want our content to be more engaging, so we post about our product features, product performance, memes, trending topics in our domain and also some educational stuff.
@cyriljeet It does a decent job if you mention the correct keywords but I believe this is something search engines are actively working on and improving their algorithm to detect AI generated content. Since we are a bootstrapped company, it is how we are managing now.
@shaur_ul_asar That's fantastic! Is it from your personal blogs or social too?
Well it depends on the product or service I believe.
If your offering requires personal demonstration and usp clarifications, then organic is the way to go.
If your offering's proposition is crystal clear and solves a real problem, then perhaps paid traffic is the best way to proceed in order to build up your numbers
I have a similar experience to that of @hungnguyenkhac7, we haven't invested in any paid ad, major traffic is from organic sources to our blogs. And we also do a lot of landing pages optimised for conversions.
@hungnguyenkhac7 @adith_168 That sounds really good! How many blogs do you have Adith?
@psd Not tried at all? Why? If you are selling a service and it's converting... what prevents you from running ads?
Organic at the moment. Primary driver is content creation on LinkedIn and in-person workshops with Accelerators.
@drewsalesplaybookbuilder That's amazing! I've started on LinkedIn a little while ago.. but growth is very slow.
@cyriljeet yes, it takes time to curate an audience. But if you are curating the right audience, they will be with you for a long time!
Definitely a mix for me. Organic traffic's awesome for long-term growth, SEO optimization is key here.
