Saw this come up on Hacker News (
https://news.ycombinator.com/ite...) and thought it would be worth sharing here.
There might be something to it. It made me think that you want to get their attention and pull them in, but don't give them everything so their initial thoughts are answered and they move on.
Anyway, it's more thought than I've ever previously given a landing page (thankfully it's not my job 🙈).
Etha