IS LINK BUILDING STILL AN IMPORTANT MARKETING STRATEGY IN 2022?

Links are one of the main Google ranking factors, so quality link building is an important part of SEO work. Approaches change, better donors are selected, but the essence remains the same - for free promotion, paid methods are also needed. The main types of link building in 2022 remain: classic outreach, guest posts, crowd links (from forums), directories, drops, PR articles, links from stock exchanges (in Ukrainian #1, this is more difficult in the West). The type of links and the required number are selected individually for each niche and depend on the competition, the already existing link mass and the age of the site. For example, PR articles are not suitable for niches that have little news and events, just like drops are not suitable for new sites without a link profile. But now it is impossible to do without outreach: a good quality text with a relevant link to the site always gives it a plus and an increase in positions. We talk about the most popular methods for obtaining link mass. Sponsored and guest articles Outreach includes sponsored and guest posts. We select a list of sites, write letters to them with a request to post articles, get an invoice and place them. How to find outreach sites check over here : analysis of the reference mass of competitors; search from the issuance for key queries in conjunction with "sponsored post"; search by key using the "Content explorer" section in the Ahrefs service; search for sites similar to those where we have already settled. For example, in Ahrefs, you can add the site where we published and see its competitors. Here, mailings are most often done manually. But there are also services that simplify the work, such as snov.io, lemlist.com. When working with services, it is important to warm up accounts and check the relevance of emails in order to avoid falling into spam.