Is it worth spending money to advertise our app on social media, just a few weeks after launch?

We tried it this week when we launched our Social Platform. We went through many platforms to experiment with different ad styles, all the major big social companies. Our learning was that the conversion rate is really bad in social. At least for the ads we ran. That means you either need to crack that rate or put a lot of money into it. In my personal opinion, I'd say the only way to crack the former is to have one clear message. A statement that sells a value gain to the user. Because everything else is just noise and will not convert into a new install. We have to reflect on the fact that our own experience with new apps and products as founders and product makers is super different from the average person. For them, an app install is a higher barrier. The average iOS user installs 0 apps a month. So I'd say, ads can work if: - You really know your audience and know they have a big interest in your product - Your ad can sell a very clear value add to everyone it's shown to - You're able to target a very specific group of people who don't have a large barrier towards new apps (i.e. PH) - You're big enough that people have heard of you and the sheer exposure boosts your brand awareness, this works for companies like Coca-Cola. Good luck!