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Influencer marketing platforms
What platform do you think is best for influencer marketing? and why?
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TATAM is a data-driven influencer marketing agency/platform. Its works are international and there is a quite sincere team!
@mary_sh1 you are welcome. It depends on your brand/company. If you give detail about it, I can give some suggestions 🙏🏻
@mary_sh1 I see. Okay, TikTok is one of the best platforms for Influencer marketing. Because TikTok's CMP is so low, you have to create content according to TikTok's structure. YouTube Influencers can also use for long-term and brand awareness. According to my experience, brands want to make Influencers collabs on more than one platform simultaneously. That's why if you integrate other platforms, it will be beneficial for brands.
We have just started TikTok at Canua and is working really well. I guess it depends on your target audience! happy to chat more about it!
@mary_sh1 I guess you have to start looking for the topics you are interested. GenZ is using TikTok as if it was Google. They don't google stuff anymore, if they're travelling, they search on titktok where to have lunch.
@mary_sh1 I have started our page @canuafinance with a little bit of fun content and since then I have been spending some time on tiktok everyday and searching for content we like. It's a bit like instagram, you just start seeing who has the content that matches what you're looking for. An interesting part of tiktok is that analytics are public - views, likes, saves, shares, etc
The best way is to generally reach out to them via IG or Twitter. If you need a list of influencers then there are plenty available.
@parekh_tanmay It is very difficult to reach through IG and Twitter, especially influencers with many followers do not see the messages we write through these channels. How do you reach them?
@eylul_danisman It will be then either through an agency or a platform only.
Afluencer is one of the top influencer marketing platforms where influencers and brands come together to create compelling co-branded partnerships
Reach out to them via Insta. I know it's difficult and time taking process also they don't see or reply to the messages. But try to get the contact details, look what other platforms they are available on. You'll get their email id's, do email marketing. This is a cost saving method.
Don't worry if they have not replied. Follow up them in the right way so that they are aware of your action and reach out to them again. Do social media campaigns, email marketing, do word of mouth marketing to increase their visibility and get a good response.
If you are open to spend, then they are many agencies and platforms available. Afluencer is a good option for that
@mary_sh1 Youtube influencers are also great. You can easily find their email address as well. But again it depends on what product and services you offer, and what kind of influencers you are looking upto.
@mary_sh1 for eg, if you want to find PH influencers, Twitter is a good platform for that. I have used Insta, Twitter, YouTube and LinkedIn to find influencers for different purposes.
Prompt.Cafe