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Increase LinkedIn visibility in 3 easy steps
When building your LinkedIn presence, you likely want to increase your visibility. There are many ways you can do and some of them are often overlooked but it is like exposure "for free":
Here are 3 things that can help with your LinkedIn visibility:
1️⃣ Contribute to articles
Sometimes, you are invited to contribute to a "collective shared" article as an expert. When you do this, other contributors will see your input, and some of your connections will receive a notification about your participation.
2️⃣ Write newsletters
LinkedIn has the option to subscribe to a newsletter. This is the way how you can even get into people's inboxes through LinkedIn.
Interesting info: LinkedIn is expanding its sponsored articles ad option to sponsored newsletters as well, providing another way for brands to generate leads from their LinkedIn content.
3️⃣ Be part of groups and post there
Some groups have over a million members. No way you will not hit a pair of eyes. Some people found me this way.
If we are not connected yet, you can send me an invitation there.
👇
My LI: https://www.linkedin.com/in/nika...
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Bhhavesh Desalhey
Launching soon!
Thanks Nika, this will help me a lot✌🏻
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@busmark_w_nika these are some amazing tips, I would like to ask you one thing, if one is a multitalented individual then how can they identify their niche around which they can create their personal brand?
Would love to add 2 things that worked well for me
• Writing daily (ok, work-daily)
• Finding people in #my target industry & #cool makers. Comment their posts a lot
• Sending connects
— to relevant people commenting and liking your content
— to relevant people commenting and liking posts you commented
Those steps multiply each other.
@busmark_w_nika no, I haven’t figured it out yet.
The only thing I did was use it to find people writing about my topics.
Now I don’t use it to seem like I don’t care. (I care a lot)
I think, that to increase a LinkedIn presence, one has to literally "live" on the platform, spend some time there, make friends, etc :) And there are helpful tools too, ofc!
@busmark_w_nika 100% I am a bit biased as I am building www.contentradar.ai - the tool that allows you to be effortlessly present on Li, X and other platforms to come soon. I think some things should be automated and others need human touch even in the age of AI!
@busmark_w_nika Yeah, LN is on my list. Started on PH and Twitter, but somehow LN seems least intuitive for me :)
Launching soon!
Thanks for sharing this.
I have a question!
Does making posts, sharing experiences, or work-related revelations work?
@adeeb_malik I wanted to add my perspective. I think they work till a certain level. Then eventually, you need to engage with people not just post and wait for them to reach out
Thanks for sharing these valuable strategies Nika. Being active in groups is a game-changer. With so many members, it's an excellent opportunity to network and share your insights. Btw we already connected. cheers.
Do you have expertise in LinkedIn only or do you know the hacks for other social media platforms like X or reddit etc?
In my experience, commenting on other people’s posts is more important than all of these things for growth 📈
Comments need to be helpful, so generic AI 🤖 ones won’t help.
This is great advice. I’m very new to marketing on LinkedIn and trying to get noticed is really hard when you’re promoting a product. I’m will definitely try to focus more on contributing to other articles
Engaging in groups really does work wonders. do you suggest any important ones?
@busmark_w_nika Great tips for boosting LinkedIn visibility! Contributing to articles and newsletters are smart ways to showcase expertise and reach new audiences. And don't overlook the power of active group participation - it's a goldmine for networking and exposure. These strategies can really help you stand out and connect with the right people on the platform.