@cameronscully_ agreed but on the flipside higher ticket reduces ur exitability. if u have 100k MRR but only 10 clients, buyers are more hesitant to purchase because 1 customer churning is a 10% revenue dip off rip
For bootstrappers I think B2B is the move because you're able to capitalize your development / marketing costs via sales. i think it gets pretty challenging to do this without super strong pmf in the b2c space. just my opinion though would love to hear others!
Why should one be "better"?
But one issue that comes to my mind is that if you're doing B2B, you should have experience in the industry your SaaS is for, else you may need much time to evaluate what exactly they need.