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If you think building a great product is enough to succeed - You're Wrong!
Well not really, but let me explain.
Creating an outstanding product is only part of the equation.
Here’s why that alone isn’t enough:
- You might have an amazing product, but did you know nearly seven
other companies offer something similar? The market is crowded, so
strong branding is essential to highlight why your product stands out.
- While your product’s features might be impressive, attracting customers based solely on those is challenging. Instead, focus on
showcasing how your product makes their lives easier—benefits sell.
Make sure they know it.
Without a solid brand identity and marketing strategy, even phenomenal products can go unnoticed.
What do you all think?
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CHAORAN KANG
That's true!
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I mostly agree, a good or "perfect" product if it does even exist is not enough to perform well into your market.
The value proposition is also to me important, as well as identifying your persona. Without those you're efforts won't be rewarded as they should be
Absolutely! Building a great product is like having a delicious cake - branding and marketing are the icing on top that makes it irresistible to everyone!