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If branding is just for influencers, then why are your clients forgetting your name?
Welcome to the absurd world of B2B minset on branding.
We're B2B, and we enjoy making life harder for ourselves, one ignored trend at a time
We're B2B, we want to be here for a short time, we don't care about the future
We're B2B, our biggest differentiator is making no actual difference
We're B2B, branding is only for TikTokers and celebrity endorsements
We're B2B, our marketing strategy is this thing called "guesswork"
We're B2B, our uniqueness is... well, that’s still in beta
We're B2B, and we're allergic to having loyal customers
We're B2B, branding is for influencers and pop stars
We're B2B, we're identical copies of our competitors
We're B2B, we don't like having clients
We're B2B, and we're masochists
Remember: if you're not differentiating, you're disintegrating.
Still think branding's for Instagram kiddies?
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The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
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Eugene Garrett
Branding has its own life story, in which your targeted customers could be impressive.
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Branding isn't just for influencers. It's about creating a lasting impression and connection with your target audience. If your clients are forgetting your name, it might be a sign that your branding isn't strong enough to make a memorable impact.
Branding is definitely more than just for influencers. It's about establishing a unique identity and making a lasting impact on your target audience. If clients are forgetting your name, maybe it's time to reassess your branding strategy and see how you can create a stronger, more memorable brand presence. Have you considered working with a branding expert or agency to help refine your brand identity and messaging?
Definitely, branding is key for all businesses, not just influencers. A strong, memorable brand helps you cut through the noise, build trust with your audience, and get them coming back. If your brand isn't sticking in clients' minds, might be time to sharpen your messaging, visuals, voice - the whole package. Gotta make that lasting impression!
Your customer is the hero, and you are his mentor. You can't be just some guy, you have to be his Dumbledore/Obi-Wan
For sure, strong branding is key for any biz, not just influencers. If clients aren't remembering your name, maybe it's time to rethink your brand identity, messaging, visuals etc. to create a more lasting impression. What aspects of branding do you think are most important for client recall?