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Mick Essex

I want to pivot my Twitter feed. Will you help?

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At one time, I had over 18k followers but I’m down to 11k now. I built my following tweeting about activism but I want to learn/connect with more product developers, SaaS leaders and marketers. Will you follow me? Obvs I’ll follow back. https://twitter.com/mick_inla

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Pam K.
Followed you Mick.
Sia
Following here. Also following you on Twitter - feel free to follow back. mine is: https://twitter.com/siiiaaaaaaa
Sia
Also, how did you get 18k in the first place? or even 11k. Would love advice on how to grow my Twitter following.
Mick Essex
@siavoshzarrasvand I have a previous AMA post on here that can provide some context but the tl;dr is 1. Constant activity and engagement. Back in 2020 when I built my following, I was spending 6-7 hours a day and averaged around 200 tweets a day. It was the middle of the pandemic so I had nothing else to do lol 2. Find your community (usually with a common hashtag) and get included in list posts. It's basically a tweet thread of @'s for people who are like-minded and should be followed. If you can get included in a few of those from big accounts, you're gold. Because it's a signal that you've been vetted and can be trusted. It's the hive-mind principle. BUT, you have to reciprocate when you get a following for other small accounts that are trying to grow too. It's a ton of work, not gonna lie.