I’ve found to be extremely difficult in practice to talk to customers

Here’s a simple way to immediately learn a lot from your customers with just five simple questions, and I highly recommend it. 1. Tell me about how you do _________ today…. 2. Do you use any [tools/products/apps/tricks] to help you get ________ done? 3. If you could wave a magic wand and be able to do anything that you can’t do today, what would it be? Don’t worry about whether it’s possible, just anything. 4. Last time you did ___________, what were you doing right before you got started? Once you finished, what did you do afterward? 5. Is there anything else about _________ that I should have asked? I use these 5 questions on a daily basis to make sure we’re learning valuable insights from customers. The real key here is that you won’t see any leading questions. It’s important that there are no “Would you like it if…?” or “Would you use this…?” type of questions that could bias or influence a customer’s answer.