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Bohdan

How to promote an old browser-based game nowadays?

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Hi guys 👋 I have an old browser-based game. Some characteristics: russian language, launched in 2010, football (soccer) manager online. I tried to revive it and tried targeting ads in FB but almost no result :/ CPA (registration) is $5, LTV is almost the same... I was targeting 25-45 years men from russian-speaking countries. What other adv channels shall I consider in my case?

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Marcelinoson Kamryn
Promoting an old browser-based game in today's digital landscape requires a strategic approach that leverages both traditional and modern marketing channels. Firstly, revitalizing the game's online presence through social media platforms, such as creating dedicated accounts on Twitter, Facebook, and Instagram, can help reach a broader audience and engage with existing fans. Additionally, collaborating with gaming influencers or YouTubers to showcase gameplay and share reviews can generate buzz and attract new players. Furthermore, utilizing search engine optimization (SEO) techniques to improve the game's visibility in online searches and leveraging targeted advertising campaigns on platforms like Google Ads or Facebook Ads can increase exposure. Finally, tapping into nostalgic sentiments and highlighting the game's unique features or storyline through articles or features on platforms like Strands NYT can resonate with audiences and reignite interest in the game among both new and returning players.