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How to prevent the burn-out of promoting a new product?
Everybody knows that it's hard. What helps you to have energy and go on?
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Justin Johnson
I'm looking for effective strategies to maintain energy and enthusiasm while promoting a new product, so as to avoid burnout and ensure consistent, successful marketing efforts.
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Splitting efforts into categories. One category for stuff that's proven to work and has to be done all over again. Second category for 'new' stuff to try out or to experiment with, to get the freshness of doing something new, or different to make things more exciting rather than just sticking to the recurring grind.