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Sanchi Arya

How to build and promote a community around B2B SaaS products?

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Hi everyone, Just wanted to take insights on how to build and scale a thriving community for a B2B Saas product. Also, want to know the ways to attract and engage users in the community.

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Alex Robinson
Here are some ideas, 1. Make it easy for users to connect with each other. This can be done through features like forums, chat rooms, or even just a simple contact list. 2. Encourage users to interact with each other. This can be done by offering incentives, such as discounts or prizes, for users who participate in the community. 3. Make sure the content of the community is relevant and useful. This means that you need to moderate the community and make sure that only quality content is being posted. 4. Promote the community through social media and other online channels. This will help to get the word out and attract more users to the community.
Lizzie LaCour
Try and think of how you can support your ideal persona beyond the use of your product itself. One example I gave recently was to a guy who was trying to find leads for his product--a tool used for remote teams to make meetings more fun/engaging. He was struggling using the sales-led approach, so I reframed to a community-led approach. Example: his persona are HR/ people ops folks at SMB to enterprise level companies. I can imagine people ops folks are struggling with team bonding and fostering a sense of culture while remote. Yes, his product helps with that, but what can he do to help them find success beyond the product? Maybe have it start small and build a micro community first of people ops folks working for remote tech companies… give them a space where they can come together and bounce ideas around. Foster a sense of belonging and support through open dialogue, campfire chats, and roundtable discussions. Over time, your product will naturally become an extension of this group and when it comes time for them to need your solution, they will go with you over any competition because you have built that trust. Then from there you can build out ambassador programs etc. But first, you start with building trust and building trust starts with helping your people reach their goals that go beyond your product itself.
Sanchi Arya
@lizzie_lacour Hey Lizzie, Thank you for giving me so many insights into the topic. It's really helpful.
Hiro - Atsuhiro Teshima
Thank you for opening the topic Sanchi. I'm also interested in the topic! This article from TallyForm's blog was helpful for me. https://blog.tally.so/how-our-us...
TheBigK
@atsuhiro_teshima - Would love to chat if you are still interested in this topic. I've been building communities for nearly 2 decades and would love to help.
Dhruv Bhatia
- Find the first 10 members who will be your early adopters (MVC) - Ensure these early adopters are having a great time and discussing with each other - Promote your community on social media - Grow it to about 100 members (repeat)
TheBigK
This topic is two year old; but very relevant. I've helped businesses build B2B product communities. The key to building such communities is identifying the micro-niche that the business operates in and then identifying the 'painkiller' content for the audience. I strongly advice building 'public' communities over private communities - because private communities miss out on organic growth. Would love to chat if you are still interested in exploring.