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Cedric

How Often Should Customer Research Be Conducted?

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Discuss the optimal frequency for conducting customer research and how to tailor the cycle based on business characteristics.

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Rose Linda
In my experience, monthly pulse checks can help you stay proactive and avoid surprises.
Mukesh Kumar
Isn’t it also about timing? Like right after a big event or launch, it might be worth gathering customer insights to see how things landed.
Olive Loren
For me, every six months is a sweet spot for balancing insights and execution time.
Phoebe Marshall
Every quarter seems reasonable to me, it align with business cycles and gives fresh insights.