On my first business we pivot three times. We started as a fast mvp builder for non technical entrepreneurs, after some growth we become an agile development agency for enterprise (looking for higher recurrent revenue) growing for a few years before we reached a plateau and than we pivot again to become a "broker" between businesses and a community of tech specialists and have been growing fast for the last 3 years. On my current startup (Lumiar) we are on our second pivot, just finished simplifying the product, launching for early adopters next week and feeling very close to market fit. 🤞

Great question. The probability of hitting the bull's eye in the first go is not high. We did one pivot in our journey when we started building SaaS. It's a tough one, but the right thing to do for the business.

I like to think of it as a series of iterations until we find product market fit. In my experience, the core tech remains the same but the positioning is what changes. My first startup, Sendible, began as an SMS scheduler and evolved into a social media management platform. It took 2 - 3 big iterations to realise who our customers were, but the core scheduling tech remained the same.

Agreed pivots are essential for startups. I think startups are all about running quick experiments and getting validation and then doubling down on what's working. We have pivoted once last year but that pivot has resulted in a good outcome. Another term I like to use is diverging and converging with experiments.

I am new to the tech start up industry and absolutely agree with this sentiment. We have had to pivot several times in the last year alone due to obstacles and investor feedback. It is all ultimately for the greater and we are more confident than ever in the direction we are currently heading. There is anxiety and uncertainty at every corner but it seems empirically that every pivot we have made has brought us closer to the outcome we originally saw for our start up. Now we are gearing towards our public launch in the coming weeks.

Find its product market fit is not an easy thing. The ability to bounce back and challenge oneself is essential. We did 3 pivots in a few months. It is a lot but it was the only way to keep going. Fortunately, we were three and we coud have supported each other. Now we have found our sweet spot.

Twice so far. We started out to build a solution to take the traditional mom and pop shops online in Nepal and felt a simple book keeping tool would be a necessary feature, in fact the USP. First pivot was towards building a reseller marketplace and finally we thought of building only the USP part of the first project and here we are with the first version of Khatapana to empower any individuals and small businesses in South Asia to keep records of their transaction in the simplest possible way.

None. I don't think I've ever pivoted in my life. I don't consider changing the targeted customer persona as a pivot. What sort of pivots did you have to make @mark_prutskyi ? We are reaching the end of our second year for https://skilledup.life - free talent for tech startups. No pivots. The path is very clear. Not easy, but clear.

We made 2 pivots with a content product. It's always hard to make a final decision and admit that you need to change something. It's even harder to cross even a little part of the work. But it's better than making a useless product. The key insight is to talk with your target audience as soon as possible. Finally launched today MakerBox Frameworks and very happy with the customers' feedback on the final product! The pivot was a good decision! https://www.producthunt.com/post...

I feel there are 3 kinds of pivot: you can change the problem you're solving, the solution, and the customer. I'm on my 2nd pivot and considering the 3rd one. The first time I pivoted was a total mess. I listened to some crummy advice from my accelerator and tried to simultaneously change the problem, the solution, and the targeted customer. The result was a mess. The value proposition was all over the place, there was little clarity, and because my user was not my customer, potential users had a tough time telling me they didn't want the thing I was working on. So the 2nd pivot was to reverse the first one and narrow down the problem I was solving. It was great. It was easier to communicate the problem and determine whether or not someone needed my product. Right now, I'm considering a 3rd pivot. It's tricky. I have a little bit of traction. I have a couple of customers. I'm like, "Maybe it'll work.". But I feel they wouldn't be too sad if my product ceased to exist tomorrow. Maybe there is a better customer persona to whom I should try to talk.

Great question @mark_prutskiy In 2010 I started a coworking space called Impact Hub in downtown LA for social entrepreneurs. I took out a ten-year lease on a gorgeous 20,000-square space workspace. We decked out a 5,000 sqft neighborhood with gear for filmmakers. No filmmakers came. We built our space around a central community area with an open floor plan for individual desks. We thought a majority of our revenue would come from individual memberships. I marketed to that community, but they did not come. Instead, CEOs of small companies were calling us asking for a private space for five people. Through conversations with them, we learned that our team space product was inexpensive. We could even increase our prices. This threw off our financial model; initially, we dedicated a lower percentage to offices and more to individual memberships. The increased cost of private offices made up the difference. Pivot is the dance we do as we wiggle into the market.

Unfortunately; This is due to the nature of life. As the saying goes: Life is all about change.

Interesting question. We did once, after nearly 3 years. A "classic" Service to Product pivot. Looking back, I think we should have done it earlier. The more you wait, the harder it gets.

Once. Learned that users liked / preferred just one feature form the product vs the entire product so made that feature our only feature, haha. 😺

We have pivoted once so far and about to pivot again at 3 years in. Definitely important for startup survival. I think it is much easier when you have a software or technology as your main component than with a CPG product. Thankful to be tech and have a lean team.

Pivoted twice this year. Let's see how many more to go. It's a tough decision to stay and repeat what you're doing or to pivot and steer things in a completely different direction. Sometimes the smallest of choices make the biggest differences.

Sugr did twice 2014 - 2016, we develop our own brands 2017 - 2022, we develop audio processing solutions for other brands 2022 we are just going to launch our new brand: Jing.zone

So true. We pivoted at roughly the same rate. Each time, we optimised it more and more to solve the users' problem. I think its essential to do so until the product is effectively doing its job.

This is a great question. In all the startups we have built at Borne Digital I'm not sure I've seen a single one that hasn't pivoted at some point!