The other day I read an article on the main causes stopping websites to rank for SEO. Apparently, the authors had analyzed 1000 websites for this study. ( I wish I'd saved the link). What shocked me was that the second or maybe third reason for websites not ranking was, according to the authors, that there were only one or two do-follow links in most of the blogs on these websites!! I always thought one external do-follow link is enough! And many people don't even allow that because it takes away their link juice. Now, I wonder how many external do-follow links I should have in my blogs. Could anyone guide me on this?
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