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How does the "upcoming launch" on ProductHunt work?
Hi, I can see that you can add your product to the upcoming launches. Anyone has more information about how it works and what are the benefits?
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Matt Bilardo
You can also gather beta testers through Product Hunt if you want to iron out any kinks before going mass. Personally, we are interested in that.
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You basically schedule your product for launch on a specific day. The benefits it provides are drumming up support for your product so it gets more of a boost on launch day. It can help it climb the leaderboard.
The negatives are that if you have any large delays, it will be a big letdown since you can't delay your product by more than a couple days. You can make it earlier by more than a couple days either, so if you end up releasing really early, then you won't be able to change that either.