1️⃣ Google Alerts (Free)
Set up Google Alerts for your competitors’ names, product names, or relevant keywords. You’ll get notifications whenever they’re mentioned online, saving you from constant manual searches.
2️⃣ Social Media Monitoring Tools
Hootsuite or Buffer: Use their listening features to track competitor mentions, hashtags, or campaigns on platforms like Twitter, LinkedIn, and Instagram.
TweetDeck: Great for real-time monitoring of competitors’ Twitter activity.
3️⃣ Website Monitoring
Visualping or ChangeTower: Track updates on competitors’ websites, like new products, blog posts, or pricing changes.
BuiltWith: Check what tools or technologies competitors are using on their sites.
4️⃣ Competitor Email Sign-Ups
Subscribe to your competitors’ newsletters. It’s one of the easiest ways to keep tabs on their promotions, content, and updates directly in your inbox.
5️⃣ SEO Tools
SEMrush or Ahrefs: Analyze competitors’ backlinks, keywords, and content strategies without spending hours.
SimilarWeb: Check their website traffic sources and audience demographics for free insights.
6️⃣ LinkedIn
Follow their company pages and key employees. This way, you can stay updated on new hires, partnerships, or product announcements.
We use Google Alerts to track specific keywords related to our competitors. It sends a daily digest of new web pages, articles, or press releases that match your keywords. You can also set up a Slack integration to get real-time notifications. Pretty handy for keeping tabs without a big time investment.
Planyway