Expect stricter data protection laws with clearer user rights and stricter penalties for breaches. Regulations like GDPR and CCPA will likely inspire similar frameworks globally, pushing companies towards responsible data use.
The ones who move $$$ (enterprise and corporates) do have access to many years of data -- but they're private themselves. So I don't expect any issue for them, just for the consumer who has no power over privacy...
There is a conflict here in the current situation. The company need data to provide the best user experience for the product to the customers. But the customers want to keep their data in secret and safe. However they require that the product must understand them and their behavior to serve well. So the company got stuck. Without user data insights, how can the product can understand users to provide best personalized services and products? So I suggest it should have the ability where user can decide to share/sell their data to product & service provider so that they can apply it to the product & services users are using. Their data, their choice.
Varify.io