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How do you market your product?
Building has become very accessible nowadays. That has made marketing/distribution equally difficult.
How do you do it for your product?
I strongly believe that-
The first time founder builds a product first, the second time founder figures out distribution first.
Discussed Distribution bit at length in the latest episode of the Branding and Building podcast:
https://youtu.be/y4PZK4JkkeY
I’d love to know how you go about distribution?
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Sahil Mahalley
Launching soon!
Building a product is becoming more accessible than before. This has created a challenge to stand out in an increasingly crowded marketplace.
So! Now answering your question...
There's a growing realization among entrepreneurs that building a great product is only half the battle. As mentioned in the discussion, "The first time founder builds a product first, the second time founder figures out distribution first." This shift in mentality is crucial.
Distribution is the lifeblood of any product. It doesn't matter how innovative or well-designed your product is if it doesn't reach your target audience.
As per my knowledge and experience, these are some points that its essential.
1. Visibility
2. User Acquisition
3. Feedback Loop
4. Revenue Generation
While it's tempting to focus all your efforts on one or two channels that seem promising, a multi-channel approach is often more effective
Remember, distribution isn't just about getting your product out there—it's about getting it into the hands of the right people at the right time
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I feel content made by founders during early stage is essentially part of the product
For marketing at this stage I focused on daily LinkedIn content.
Mixing posts about problem the product solves, the product itself and it's makers (me+co-founder)
Early I would focus on quality over quantity.
Most likely you can sell to people who come via recommendations. So I d start trying to get as much intros via friends as possible.
Then outreach by the founders personally. Maybe with heavy lifting like making personalised videos.
And etc
That's an interesting one, on my experience I would say it takes a lot of trust building, hanging out with those who share same ideas as your product and wherever applicable, just bring your product in to the talk, this does help a bit to get started but not really a quick method, if you want more speed then yeah just spend >$1M on advertising because for some reason people don't prefer to talk anymore.