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How do you keep content fresh and relevant for your audience? Tips on how you stay creative?
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Alexander Moore
Definitely go for walks, read widely on topics totally unrelated to your niche, and talk to people from different backgrounds. I also find freewriting or journaling helps stir up random ideas and connections. Oh and don't forget to people-watch at a cafe or park - observing how people interact can spark creative thoughts for content!
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I don't know about freshness and creativity, but it's definitely better to write your real thoughts and ideas or topics that really interest you.
Trying to squeeze content out of yourself is always painful and unreadable.
Trend jacking is an amazing way to keep your content in sync with the times with a dose of freshness. The skill lies in mapping your company's offering, its USP with the developing story. Please check out the Ads of Indian milk brand Amul which exemplify this.
To keep content fresh and relevant, I just try to stay on top of trends and listen to what my audience is saying. It helps me know what they’re into right now. I also like to mix things up by repurposing content—like turning blog posts into videos or infographics—to keep it interesting.
Expose yourself to unpredictable input by going out for a walk, talking to people, spending time on social media actually properly engaging with people you don't know
