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How do you deal with disappointing marketing results? 😔
Happy Friday everyone!
Recently I shared a post on how to create a marketing campaign. However, marketing campaigns don't always hit the mark, and facing disappointing results can be rather challenging.
How do you handle the aftermath of a campaign that didn't perform as expected? I would appreciate any tips, stories, and lessons learned on turning a setback into a setup for future success. ðŸ˜
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Heard a thought that it takes up to 6-9 months to warm up and make a marketing channel working.
cause you need to do a ton of experiments for long enough to see results
I've learned that getting good results it takes time and iteration. I try to analyze the data and see if we can look at when things went wrong. Either the target audience, the message, or the timing. From there, I like to switch things up and test new campaigns and messages to see if we can turn things around and do some more A/B testing. Rinse and repeat from there and try to stay as positive as I can without feeling defeated or wasting too much money. Tough process but once it works it feels good!
I get how you feel. When a campaign doesn’t work, I talk with my team to see what we can learn. Fresh ideas help a lot
You can try speaking to a small group of your target audience to understand what resonates with them fully. Be honest with them, as their feedback can go a long way!
Analyze the data to understand what went wrong. Learn from the mistakes and apply those lessons to your next campaign.
Don't be too hard on yourself. Marketing is a learning process. Reflect, adapt, and keep pushing forward.
Motiff