We’re living in a time when a community-first product environment creates product loyalty. What are some ways you’re building community that helps create product loyalty?
The key to building a successful customer community is to understand who your prospects and customers are, what their core interests are, and what commonalities you have with them. Make a list of the top 5 to 10 topics that your customers are interested in and likely to discuss.
@lewis_ppp well said and very actionable insight. Understanding your audience is crucial. What tools, methods, strategies do you use for that research?
we have a 19,000 user Discord server for our community. we mostly provide stock/crypto trading signals, analysis, educational content, etc. which a lot of our app users really like
We’re offering free content in the form of social posts and blog posts. Being a consumer travel product, we do things like free trip itineraries, travel hacks, and hidden gem destination inspiration. We’re working on ways for other people to share with each other. Thoughts?