How do you communicate the ROI of your content strategy to stakeholders or clients?

I focus on showing how content drives real results. I pull data like web traffic, lead gen numbers, and sales tied to campaigns. Making visuals really helps - a good graph can sum up progress. I also share positive feedback from customers. It's about painting the big picture of how solid content boosts business.

When communicating ROI I always emphasize long term growth alongside short term gains.