I would recommend reading the 1-page Marketing Plan (Get new customers,make more money, and stand out from the crowd) by Allan Dib. Had many useful tips and techniques that I would have overlooked.

I think it depends on the product and target audience. if you think the audience is Gen Z you can use influence marketing, if more old school try newspapers and pamphlets. You can also research similar products and take inspiration from what work for them

Hey! I look at what others do to get inspired, and then I choose the best practices to make my own strategies even better! 😃

Mainly by copying off what has been successful for others haha If it works then it works

Always with 4 keys: Understanding audience Competitors analysis Identify unique selling proposition Testing Testing Testing