How do you balance creating trendy content versus content that aligns with your brand’s voice?

I think it's all about finding that sweet spot. For trendy stuff, jump on relevant bandwagons that fit your brand. If you're a fitness brand, hop on wellness trends. But always keep your core voice – sprinkle in your unique humor or style. Fans will follow if they recognize and love your authentic self amidst the trends.

Balancing trendy content with my brand's voice is all about staying true to what my audience loves while experimenting with what's currently popular.

For me, it's all about listening to my audience. I observe what excites them.

To balance trendy content with your brand’s voice, stay true to your values and tone while choosing trends that align with your audience and industry. Adapt trends to fit your messaging, maintaining consistency in visuals and tone for recognition. Use trends sparingly to supplement your core strategy, ensuring all content feels authentic. Regularly analyze performance to refine your approach.