How do you balance content marketing and paid advertising in your SaaS campaigns?

I use a mix of content marketing via SEO-optimized blog posts to attract organic traffic, combined with paid ads on Google, LinkedIn, etc. to drive targeted traffic to key landing pages. The exact ratio depends on the campaign goals and performance. Typically aim for 60-70% content, 30-40% paid to start, then adjust based on lead quality and conversion rates. AI tools like GPT-4 can help generate ideas and outlines for the content too. The key is testing, measuring, and iterating to find the optimal combo for your audience and offerings.

I focus on content for engagement and ads for quick visibility. It’s about balancing both.

Content marketing builds trust; paid ads drive traffic to top content. I adjust on best performance.

Balancing content marketing and paid advertising is all about finding the right mix. I focus on creating valuable content to engage and educate our audience, while using paid ads to reach new potential customers and drive immediate results.

I split my budget between content creation and paid ads. Content builds trust, while ads drive immediate results.

I allocate resources by creating valuable content to engage users over time. Paid ads come in to boost high-performing content and drive conversions.

info : Typically aim for 60-70% content, 30-40% paid to start, then adjust based on lead quality and conversion rates. AI tools like GPT-4 can help generate ideas and outlines for the content too. btw if you guys wana know about south africa funds then visit https://sassa-statuscheck.org.za/ here you can check and there are many details with explanation to fix any issue

I focus on content marketing for long term brand building and use paid ads for quick wins. Both play crucial roles!